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Ilan Tito

Ecommerce & Marketing Leader | Merchandising Strategist

20+Years in Marketing & Ecommerce
Ilan Tito

About

Ilan Tito spent the past 20 years focused on retail innovation, with an emphasis on ecommerce leadership, digital strategy, marketing and merchandising. His consulting work centers on interim leadership: melding into the executive team of a brand to profitably scale its DTC business while developing and executing a transformational digital roadmap. In the early online days, Ilan launched and managed ecommerce for many leading fashion and luxury brands at Neiman Marcus including Michael Kors, Valentino, Salvatore Ferragamo, David Yurman and Juicy Couture. He later joined YOOX to start and run their Monobrand Division globally. He has held interim leadership roles for clients including Cartier, MAC Cosmetics, John Hardy, Robert Graham, Mud Pie, Theory, Vera Bradley and Love Wellness. His strategy work includes developing a global ecommerce assortment strategy for Baccarat, creating a third-party brand curation strategy for Bonobos, executing a content-to-commerce strategy for Refinery29 and developing a new assortment architecture across all channels for Vera Bradley. Ilan has been an advisor to a number of digitally native brands including: Stantt, Snowe, MouthMedia Network, LiveStory and Refinery29. He loves helping brands tell their unique and compelling story through product, content and technology.

Works acrossUS

How Ilan helps

The roles Ilan steps into. Select one to see how they work in it.

Role

Chief Marketing Officer

Ilan Tito spent the past 20 years focused on retail innovation, with an emphasis on ecommerce & marketing leadership and digital strategy. His consulting work centers on interim leadership: melding into the executive team of a brand to profitably scale its DTC business while developing and executing a transformational digital roadmap. As SVP Digital & Ecommerce at Love Wellness, he rebuilt the martech stack, reorganized the team and realigned agencies, turning the women's wellness brand's DTC business from negative to 20%+ year-over-year growth. He has held interim leadership roles for Cartier, MAC Cosmetics, John Hardy, Janie and Jack, Robert Graham, Vera Bradley, Theory, Mud Pie and BEL USA. In the early online days, he launched and managed ecommerce for Michael Kors, Valentino, Salvatore Ferragamo and David Yurman at Neiman Marcus before forming and growing YOOX's Monobrand division to $40M+. Ilan has been an advisor to a number of digitally native brands including: Stantt, Snowe, MouthMedia Network, LiveStory and Refinery29. He loves helping brands tell their unique and compelling story through product, content and technology.

Focus areas

UI/UX StrategySystem MigrationDistribution StrategiesE-CommerceProduct Roadmap ManagementMerchandise Management

Selected clients

Hirshleifers, Inc.
Dare to Be Grah LLC (d/b/a Front Row Group)
Mud Pie, LLC
Roxanne Assoulin
Gorgias
Triple Whale
Designer Drugs Pharmacy
Cherry Americas LLC
BEL USA
Hanes
Love Wellness
Encore Consumer Capital

Case studies

View all 11 case studies

Writing

Experience

  • VC Partners SGR

    Advisor at VC Partners SGR

  • Mud Pie, LLC

    Interim CMO at Mud Pie, LLC

  • BEL USA

    Interim CMO at BEL USA

  • Stantt

    Advisor at Stantt

  • MouthMedia Network

    Executive Advisor at MouthMedia Network

  • XRC Ventures

    Mentor at XRC Ventures

  • Janie And Jack

    Interim Head of Ecommerce at Janie And Jack

  • Robert Graham Designs

    Interim VP Ecommerce at Robert Graham Designs

  • G

    Interim Head of Intelligence for North America at Global Luxury Jewelry Brand

  • Vera Bradley

    Merchandising Strategy at Vera Bradley

  • Overton Venture Capital

    Operating Partner at Overton Venture Capital

  • TrendSeeder Corp

    Mentor at TrendSeeder Corp

  • The Ember Co.

    Mentor at The Ember Co.

  • SNOWE

    Board of Advisors at SNOWE

  • Refinery29, Inc.

    Refinery29, Inc.

    • Board of Advisors
    • Board of Advisors
  • H

    Director of Merchandising at Henri Bendel

  • kate spade new york

    Director of Buying & Merchandising at kate spade new york

  • Neiman Marcus Online

    Neiman Marcus Online

    • Buyer, Designer & Bridge Handbags
    • Senior Merchandise Planner
    • Buyer, Designer & Bridge Handbags
    • Senior Merchandise Planner
  • Xanga

    Director of Business Development at Xanga

  • Alloy Media + Marketing

    Alloy Media + Marketing

    • Director of Strategic Partnerships
    • Director of Strategic Partnerships
  • Lehman Brothers

    Lehman Brothers

    • Analyst
    • Analyst
  • Chameleon Collective

    Chameleon Collective

    • Interim CMO at Mud Pie
    • Advisor
    • Partner
    • Interim CMO at BEL USA
    • Interim Head of Ecommerce at Love Wellness
    • Interim Head of Ecommerce at Janie and Jack
    • Interim VP Ecommerce at Francesca's
    • Interim VP Ecommerce at Robert Graham
    • Interim SVP Ecommerce at John Hardy
  • Hirshleifers, Inc.

    Digital Strategy & Advisory at Hirshleifers, Inc.

  • F

    Principal at Full Grain Focus Partners

  • Neiman Marcus

    Director of Designer Sites at Neiman Marcus

  • Love Wellness

    SVP Digital & Ecommerce at Love Wellness

  • YOOX

    General Merchandise Manager at YOOX

Education

  • Columbia University - Columbia Business School

    MBA

  • Columbia Business School

    MBA

  • Dartmouth College

    Bachelor of Arts (BA)

  • Dartmouth College

    Bachelor of Arts (BA) - French, Psychology

Expertise

Ecommerce StrategyE-CommerceDigital TransformationDigital MerchandisingDTC LeadershipCROUI/UX StrategyDigital MarketingMerchandise PlanningShopifyTeam LeadershipRetail InnovationMerchandise ManagementAnalyticsBusiness Model Innovation

Off Hours

Ilan loves to travel - photographing, tasting and sipping his way through different cultures. He also loves hot sauce and makes his own. Want some?

Work With
Ilan

Interested in bringing Ilan onto your transformation? Let’s start the conversation.