Reyna is an eCommerce growth marketer with 12 years of experience helping brands scale profitably across multiple online channels. She specializes in full-funnel paid media, managing Meta, TikTok, Google, Amazon Ads, and Programmatic, while also supporting clients with creative strategy, landing page optimization, email/SMS flows, and broader digital growth.
Her work spans a variety of eCommerce categories, including home decor, beauty, pet, health & wellness, and consumer products. Reyna has partnered with brands such as Decor Steals, Zesty Paws, Nearly Natural, Sunless, Geir Ness, Melanin Grace, and Kendo, helping both emerging and established eCommerce businesses scale efficiently and profitably.
She often serves as an agency lead, digital director, or hands-on growth partner depending on the client’s needs, combining strategic thinking, execution, and data-driven decision making to drive real business outcomes.