My work focuses on helping marketing organizations operate better—by putting structure, clarity, and accountability around how work gets done.
I design and manage practical marketing processes that improve efficiency, align teams, and deliver measurable results. A core part of this work is evaluating and strengthening agency performance, so brands get more value from their agency investments and avoid costly breakdowns or reviews.
What I help clients do:
Design and optimize marketing processes that improve execution across teams and channels
Identify workflow bottlenecks and fix what slows teams down
Conduct agency performance appraisals to assess effectiveness, collaboration, and value delivered
Align agencies with internal teams, priorities, and operating models
Create clear performance metrics, feedback loops, and reporting to support better decision-making
Help marketing organizations scale, adapt, and manage change with confidence
Key areas of expertise:
Marketing & Organizational Process Design
Agency Relationship Management & Performance Appraisals
Performance Analysis, Scorecards & Reporting
Cross-functional Alignment (Marketing, Sales, Product, IT, Finance)
Change Management & Execution
