Ed’s career encompasses agency and client side roles, driving brand growth for home services and related products through optimized Marketing and Media efforts. Home Services clients include: State Farm, Express Flooring, Alta Pest Control, The Basement Doctor, and Carrier HVAC. He focuses on:
1) Full Funnel Marketing: Finding the right combination of marketing and advertising, in conjunction with traditional media and/or digital marketing efforts, to drive incremental brand growth. He champions innovation.
2) Growth/Digital Marketing: On the forefront of utilizing all data and media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc.
3) Efficiencies: Recognizes that every marketing dollar is precious, he assesses and reviews all plan elements to implement cost efficiencies, without sacrificing quality.
4) Collaboration: A collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members space, but is always ready to get into the weeds when needed.
Overall, Ed leads with a focus on innovation, and a passion for building brands based on data driven decision-making. He is an award-winning marketer and named a Digital Media All-Star.
LinkedIn Profile: www.linkedin.com/in/edwardcgold
