Ed’s career encompasses agency and client side roles, driving brand growth for both consumer and B2B products through optimized Marketing and Media efforts. B2B marketing clients include: State Farm, Express Flooring, Ameritech, and Carrier HVAC. He focuses on:
1) Full Funnel Marketing: Finding the right combination of marketing and advertising, in conjunction with traditional media and/or digital marketing efforts, to drive incremental brand growth. He champions innovation.
2) Growth/Digital Marketing: On the forefront of utilizing all data and media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc.
3) Efficiencies: Recognizes that every marketing dollar is precious, he assesses and reviews all plan elements to implement cost efficiencies, without sacrificing quality.
4) Collaboration: A collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members space, but is always ready to get into the weeds when needed.
Overall, Ed is a visionary marketing leader with a focus on innovation, a passion for building brands based on data driven decision-making, and driving efficient lead generation efforts. He is an award-winning marketer and named a Digital Media All-Star.
LinkedIn Profile: www.linkedin.com/in/edwardcgold
