Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex Hultgren has seen one constant that separates good businesses from great ones — an exceptional customer experience. With 25+ years of executive marketing roles in corporations and agencies, Alex has consistently proven that the best way to sustainably and predictably grow any business starts and ends with the customer. The business that knows how to solve its customers’ problems — and can effectively communicate that throughout the customer experience — will win every time.
Alex always starts by targeting the most common issues inhibiting growth — unfocused marketing efforts and unclear messaging. Alex’s approach is honing the value proposition for each of the companies target segments, designing the right customer experience for each segment, and then optimizing the channel strategy to create demand from each segment.
Alex served as the US head of digital marketing at Ford Motor Company and later ran digital and social for Ford of Europe. Alex also co-led the Walmart media team as VP/Executive Media Director at Haworth Marketing + Media, and served as Director of Marketing for Victory Motorcycles (Polaris).
Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
