Holly is a dynamic, results-oriented leader with a proven track record of building and elevating beauty and retail brands. With more than 20 years of experience in high-impact communications roles, she brings a deep understanding of consumer trends, media landscapes, and the art of storytelling.
Holly’s expertise shines in crafting and executing communications plans that drive brand awareness, consumer engagement, and sales growth. Her recent roles as interim head of communications for Mielle hair care (fastest-growing multicultural hair care brand, acquired by P&G in 2023) and as a PR strategist for Suave Brands Co. demonstrate her ability to navigate fast-paced, competitive environments and deliver exceptional results. Her work resulted in consistent coverage and award recognitions in leading consumer outlets, including Allure, Glamour, Cosmopolitan, InStyle, People, Self, and Essence, among many others.
For more than a decade at Macy’s, Holly was at the heart of the brand’s most celebrated moments. From leading communications for the world-famous Macy’s Thanksgiving Day Parade to introducing new fashion and home brands, she cemented her reputation as a trusted leader in brand storytelling and media strategy.
Holly is a strategic thinker with a passion for creating compelling narratives that resonate with target audiences. She excels at managing complex projects, building strong relationships with key stakeholders, and driving performance.
