Seasoned digital marketing strategist with 25 years of specialized experience in B2B e-commerce SEO. Expert in using SEO to help navigate the unique challenges of long sales cycles, complex product specifications, and multi-stakeholder purchase decisions in B2B environments.
Core Expertise
Technical SEO for Complex Catalog Structures: Specialist in optimizing large-scale product databases
B2B Buyer Journey Optimization
Deep understanding of research-heavy enterprise purchase processes and content requirements
Industry-Specific Search Intent Analysis: Expert in mapping technical search queries to buyer stages
Enterprise Platform Experience:
HubSpot, Salesforce B2B Commerce, Adobe Commerce (Magento)
Cross-Functional Leadership: Bridging technical SEO, content strategy, and sales enablement teams.
Industry Specializations: Enterprise Software, Real Estate, Medical Equipment & Supplies, Professional Services, Wholesale Distribution, Business Technology Solutions
Methodologies & Approach
I Combine data-driven technical expertise with deep understanding of B2B buying cycles and procurement processes. I specialize in aligning organic search strategies with sales enablement content to nurture prospects through extended decision-making cycles.
