Thorsten Rhode is an experienced marketing strategist with a strong background in travel and tourism, having worked with brands such as the Hong Kong Tourism Board, Singapore Tourism Board, Uniworld River Cruises, and the Australian Tourist Commission. His expertise lies in business development with an eye on branding and driving engagement, focusing on helping tourism organizations attract and retain customers in competitive markets. Building on experience across both B2B and B2C environments, he understands how to craft effective campaigns that balance storytelling with measurable results.
At the Hong Kong Tourism Board, Thorsten advised on international marketing and interactive projects, helping shape campaigns that positioned the city as a top global destination. With the Singapore Tourism Board, he played a key role in building an online B2B community for travel professionals, driving double-digit membership growth over two years. His work with Uniworld River Cruises involved optimizing a $5M marketing budget, ensuring that promotional efforts aligned with business objectives and delivered a strong return on investment. Across these roles, he has leveraged data-driven insights, digital tools, and strategic partnerships to enhance customer engagement and brand visibility.
For clients in the leisure, tourism, or travel industry, Thorsten’s experience offers practical solutions for improving brand positioning, customer acquisition, and marketing efficiency. Whether it’s refining a digital presence, developing targeted campaigns, or optimizing budgets, his approach is rooted in a clear understanding of market dynamics and consumer behavior. As part of Chameleon Collective, he brings a hands-on, results-driven perspective that helps brands navigate the evolving travel landscape with confidence.
