Michelle Nielsen is a highly adaptable and passionate marketing leader with over 20 years of experience. As an interim leader, Michelle excels at helping companies find clarity during transition. Most recently, she helped a client navigate the challenge of 13 acquisitions over an 18-month period, providing guidance on brand alignment, internal team structure, and marketing agency needs, as well as strategy and creative direction of their digital marketing campaigns and trade show booths.
Michelle believes that the most powerful brands share a universal ambition between business and consumer, and approaches strategy with a customer-first mindset focused on research-based insight. As a marketing leader, she has managed in-house and agency project teams on full-funnel marketing campaigns from concept to execution. Her ability to translate strategy into compelling marketing positioning and briefings inspires creative teams to do their best work.
Michelle has led marketing efforts for a diverse range of clients, from early-stage companies to some of the world’s most recognizable brands- including Martha Stewart, Johnson& Johnson, and Juan Valdez -yielding a well-rounded, comprehensive approach to her counsel.
Her work in the Home Services category has included work with MilliCare, Evolution Kitchens, and The Western Pool and Spa Show.
