Rick is a veteran consumer products marketer with a strong and consistent track record of driving growth for both Fortune 100 companies and high-growth, omnichannel brands. He has deep experience in the beauty, skin care, and personal care categories. He is passionate about scaling brands by combining classic marketing fundamentals with modern digital strategies – all grounded in sharp consumer insights.
Rick excels at leading full-stack marketing efforts, generating digital demand and retail demand while simultaneously building brand equity. His unique strength lies in his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in leading DTC challenger brands such as Kate Farms, Scotch Porter, and Boldify. Across these roles, he had responsibility for managing end-to-end marketing budgets with responsibility across DTC, media, and trade.
His accomplishments include accelerating Ecommerce growth at Kate Farms 4X, making it the fastest-growing Amazon nutrition brand while also improving media efficiency, expanding Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart with a robust omnichannel shopper and media plan, and reversing declines on the Johnsons Baby brand through a comprehensive brand relaunch,
