JP is a paid social expert with experience managing up to 8-figure media budgets for e-commerce, omni-channel, and B2B businesses.
Known for his structured, analytical approach to paid social management, he prioritizes building efficient creative workflows that deliver the volume and variety needed for optimal performance, ensures platforms receive the right data for precise bidding and targeting, and designs account structures with audiences and budget allocations aligned to his clients’ goals.
His expertise also extends to advanced measurement and reporting, including incrementality testing through Measured and LiftLab, as well as lift studies and A/B testing within media platforms. He understands the role of paid social in the broader media mix and is able to contextualize the performance of paid social channels well.
In summary, JP is a well-rounded paid media expert who delivers results-focused paid social strategies backed by experienced execution.
