Steve Hartman is a seasoned executive with over 25 years of experience in leadership roles across omnichannel retail marketing, analytics, ecommerce, and technology. His career is marked by a commitment to creating exceptional customer experiences, and generating growth and profitability in multi-channel brands. Steve’s leadership style is characterized by a positive outlook, strong values, and a data-driven mindset, which has enabled him to build high-performing teams and foster strong organizational cultures. He has a proven track record of developing strategies that deliver profitable growth, enhance customer engagement, and manage global P&Ls effectively.
Throughout his career, Steve has held pivotal roles in notable companies such as Eddie Bauer, Urban Outfitters, and Windsor Fashions. As the Chief Marketing Officer at Eddie Bauer, he led a brand refresh, redesigned the omnichannel customer experience, rebuilt the marketing portfolio, and improved marketing ROI by 36% across both stores & ecommerce. His tenure at Urban Outfitters saw him leading the digital transformation of the business, resulting in significant sales growth and the launch of a unified loyalty program that improved customer retention both in-store and online. As President at Windsor Fashions, he drove over 75% growth in ecommerce sales with a 300% increase in profitability, refreshed the brand to be relevant to the 25-35 year old fast fashion crowd, built the technology team and led the ecommerce replatform, and improved store marketing while supporting 35+ new store launches.
