Holly is a high-energy, performance-driven communications leader with 20+ years of experience spanning legacy enterprises and fast-growth brands.
She’s a trusted advisor to senior executives, recently serving in strategic PR roles for Mielle, Suave Brands Company, Blink Fitness, and Nulo premium pet food. Holly excels at crafting smart strategy, simplifying complex messaging, and driving meaningful results. She also has deep expertise in crisis management and navigating sensitive, high-stakes initiatives.
At Macy’s, she spent 12 years leading marquee PR efforts — steering global media moments like Macy’s Thanksgiving Day Parade and Macy’s 4th of July Firework, and launching high-profile fashion and home brands. Holly regularly oversaw delicate communications initiatives, including crisis management for the brand’s iconic events and breaking store / customer-related issues.
Earlier in her career, she led PR strategy for clients including KeyBank, Honeywell, Alcan Aluminum, and Blue Cross & Blue Shield of Rhode Island.
Holly has a standout track record of building brands, driving performance, and delivering beyond expectations. She’s passionate about using story and purpose to propel brands — and thrives on turning that energy into lasting business impact.
