Alex is a fractional CMO with 20+ years leading growth, positioning, and GTM strategy across Nonprofits, SaaS, B2B, and technology-driven companies. He specializes in helping teams with limited resources (such as start-ups and nonprofits) through stagnation by clarifying value propositions, defining ICPs, and building GTM systems that translate strategy into measurable growth.
Alex loves helping organizations break through to the next level of success by focusing on the most common issues inhibiting growth: unclear messaging and unfocused marketing efforts. He brings hands-on execution across the full spectrum of marketing — from messaging and pricing to GTM enablement and channel strategy — along with the ability to introduce discipline, prioritization, and attribution in environments where “building the plane while flying it” is the norm.
Alex worked as director of development and then executive director for a national trade association, doubling their membership in 4-1/2 years. He has held senior leadership roles at Ford (US & Europe), Victory Motorcycles, and Haworth (co-leading the 80+ person Walmart team). He has strong experience in launching and executing cross-channel national campaigns.
Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
