Professional Background:
20+ years building commercial strategies and GTM models for agencies, consultancies, and tech businesses. Scaled operations from £5M to £40M+ through client portfolio growth, new business wins, and C-level partnerships. Expert in revenue forecasting, deal construction, sales enablement, and building scalable commercial engines. Advised startups and mid-sized businesses on growth strategy, product-market fit, and commercial models that scale.
Specialist Role:
I help professional services firms, consultancies, and post-Series A tech companies break through growth plateaus. I specialize in building scalable GTM strategies, diversifying revenue beyond billable hours, and constructing commercial frameworks that drive predictable growth.
Specific Problems I Solve:
Professional services firms and tech companies stuck billing hours, lacking scalable GTM, suffering from client concentration, and unable to translate product-market fit into execution-ready commercial models.
The Approach I Use:
I build commercial frameworks that scale. Not 100-page decks—practical, executable plans with clear priorities, accountability, and metrics. I’ve scaled businesses from both sides (agency and in-house), so I know what actually drives sustainable revenue.
