Thorsten is a seasoned marketer with extensive experience in leading startup and expansion projects, particularly in Europe and the United States. He develops tailored strategies to help businesses define and unlock market potential, even in highly competitive environments. His expertise spans the entire go-to-market value chain from market research, new product development, to branding, positioning, and integrated media campaigns – making him a sought-after advisor for organizations looking to scale.
His portfolio includes steering the launch of a family-owned European CPG in a competitive U.S. market, reaching $27M revenue after two years. He also led the launch of an innovative, category-expanding medical aid product in key European markets for a PE firm: post-acquisition, he led the re-brand, developed the launch plan, leveraged a multi-channel marketing campaign to generate awareness and leads, steadily increasing conversion rates and filling sales team calendars.
From navigating regulatory challenges to crafting resonant marketing messages for diverse audiences, Thorsten has proven his ability to develop and execute successful launches in a B2B and B2C context.
He draws on his career experience working in Account Management in global advertising agencies, as the Marketing Lead on the client side and as a Business Development consultant in various industries. Scrappy start-up on a shoe-string budget or multi-million dollar campaign, he skillfully balances investments across traditional, digital, brand, and lead-gen initiatives. Whether entering new markets or scaling existing operations, he is committed to driving sustainable growth for every business he partners with.
Thorsten was born and raised in Europe and has lived in the US for over a decade of his career – he is currently based in Germany.
