Barbara is a senior-level luxury E-commerce and Digital professional with 15+ years of experience and a proven track record of delivering exponential sales results and pioneering technology innovation. Over the past 10+ years, Barbara has worked in-house for prestigious global luxury brands such as Gucci, Tods, and La Perla, leading their Digital and E-commerce teams.
Her expertise spans a wide range of technical initiatives, including website redesign and re-platforming, creating mobile-first user experiences, implementing 3D rendering tools, and establishing drop-ship models. Most recently, at Anna Sheffield Fine Jewelry, Barbara has expanded her footprint beyond pure-play digital, driving an integrated omnichannel strategy that bridges the brand’s online presence with its brick-and-mortar retail experience — ensuring a seamless, elevated customer journey across every touchpoint.
Barbara’s omnichannel proficiency encompasses aligning digital and in-store commerce, unifying customer data across channels, and developing cohesive strategies that drive revenue across both physical and digital storefronts. Her ability to connect the in-store and online luxury experience reflects a deep understanding of how today’s discerning consumer shops across multiple platforms and environments.
As a leader, she has successfully managed teams of as many as 25 people spanning digital marketing, sales, e-commerce, HR, finance, and retail operations.
