Valter’s edge is knowing how to make every dollar in a Meta budget work harder, combining the strategic instincts of a CMO with the hands-on fluency of a performance marketer who has personally built, run, and optimized campaigns from the platform up. Over the past decade, he has managed Meta Ads end-to-end for both B2B and B2C brands, not just as a media strategist, but as the creative director behind the campaigns themselves. That means he doesn’t hand off a brief and wait; he drives the creative hypothesis, builds the testing architecture, and reads the data to know when to scale and when to pivot.
His Meta track record spans categories and business models: franchise growth campaigns for Doctor Hernia, B2B demand generation for Alpha Sourcing, and large-scale brand and conversion campaigns for Natura &Co, AB-InBev, and Bauducco Foods. He’s worked directly with Meta’s assigned specialists, managed six-figure monthly budgets, and built the kind of proactive testing culture that keeps results moving forward, because he operates as a strategic partner embedded in the business, not a vendor on the outside.
What makes Valter a particularly strong fit for a technically sophisticated marketing team is his deep investment in AI-powered workflows. He actively integrates tools like OpenAI, Claude, and Gemini into advertising operations, reducing team hours, accelerating creative iteration, and unlocking insights that manual processes miss. For a tech startup, where speed-to-test and creative volume are competitive advantages, that’s not a nice-to-have. It’s the strategy.
