Erin Flaxman is a growth strategist who helps marketing services firms and agencies define where they can win and translate that into a clear, credible market position.
She works with founders and leadership teams to sharpen value propositions, clarify differentiation, and ensure that marketing, sales, and business development are all telling the same story. Her focus is on making sure companies are not just visible, but compelling and commercially relevant.
Erin is often brought in when positioning feels broad or inconsistent, when teams struggle to articulate why they win, or when growth has stalled despite strong capabilities.
Her work helps organizations show up more clearly in the market, attract better-fit opportunities, and improve the quality of their pipeline.
She has contributed to more than $3B in revenue growth and helped shape the positioning and go-to-market narratives of global and mid-sized firms alike.
