Sonia Acosta is a senior Creative Director with 15+ years of experience leading large teams and designing scalable brand systems across complex multi brand organizations. She specializes in unifying diverse brands under shared platforms while preserving distinct identities and performance standards.
Her work includes building a single digital ecosystem for multiple mountain brands at Vail Resorts, aligning Holland America and Seabourn under a shared framework within Carnival Corporation, and leading high visibility sports-driven campaigns at DIRECTV, overseeing creative for NBA, NFL, NHL, and major live sports launches. She also drove brand storytelling tied to FIFA, blending the excitement of global sports with a unified brand message.
Across health, lifestyle, and technology brands, including multi brand portfolios like pH D Feminine Health and Con Cret Creatine, both part of the Vireo family, Sonia brings a systems driven, AI enabled approach to creative leadership, helping teams operate with clarity, consistency, and momentum.
