Sonia Acosta is a Creative Director and brand experience leader with deep experience shaping automotive brand positioning, launches, and digital ecosystems across mass, premium, and luxury segments. Her work sits at the intersection of engineering, culture, and storytelling, translating product excellence into compelling brand narratives and customer experiences.
Sonia played a key role in a flagship brand campaign for Chrysler, helping position the brand as the true American made car through its Made in Detroit narrative. This work included strategic partnerships with heritage brands such as Carhartt and John Varvatos, reinforcing authenticity, craftsmanship, and cultural credibility. She also supported Fiat during its re entry into the US market, contributing to brand introduction and awareness efforts at a pivotal moment of expansion.
Her automotive experience extends to Kia, where she worked on social media campaigns supporting the brand’s 2022 rebrand, and to Genesis, where she contributed to both the physical and digital brand experience in the US market, from digital platforms and storytelling to experiential moments that helped position Genesis as a true luxury automotive brand. Sonia also led a social first campaign tied to the FIFA World Cup, connecting automotive storytelling with global sports culture and performance.
Across her work, Sonia consistently bridges brand, digital, and physical experience, shaping end to end customer journeys from first impression through ownership and delivery moments. Known for her systems thinking and strategic clarity, she excels in engineering led environments where brand integrity, customer experience, and long term legacy must operate as one unified system.
