Steve Hartman is a proven executive with over 25 years of leadership experience in marketing, analytics, CRM, ecommerce, and technology. His career is marked by a strong focus on creating breakthrough customer experiences and building brands that drive growth and profitability. Steve leads with a positive outlook and strong values, emphasizing an analytical and data-driven mindset, and is thrives on operating strategically while being able to dig into the details to solve problems. He is passionate about building strong organizational cultures and high-performing teams, with a track record of delivering exceptional experiences in both digital and physical environments.
Throughout his career, Steve has successfully transformed ecommerce and marketing across various organizations. At Rugs USA, he led a full brand and marketing refresh, driving significant improvements in marketing efficiency, creative, and customer segmentation and CRM. His leadership resulted in several new products achieving over $5M in sales. Similarly, at Windsor Fashions, he rebuilt the ecommerce experience and organization, increasing ecommerce growth from 13% to 50% in just one year while also increasing EBITDA from $600K to $3.8M.
Steve’s experience also includes pivotal roles at Eddie Bauer and Urban Outfitters, where he was responsible for the $300M+ global direct-to-consumer businesses. At Eddie Bauer, he centralized analytics, improved data infrastructure, improved lifecycle marketing and loyalty, and established a test-and-learn approach that enhanced marketing ROI by 36%. His strategic vision and execution have consistently led to improved customer acquisition and retention, making him a valuable asset in the ecommerce landscape.
