Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems.
Alex loves helping organizations break through to the next level of success by focusing on the most common issues inhibiting growth: unclear messaging and unfocused marketing efforts. He brings hands-on execution across the full spectrum of marketing — from messaging and pricing to GTM enablement and channel strategy — along with the ability to introduce discipline, prioritization, and attribution in environments where “building the plane while flying it” is the norm.
Alex started in the financial services arena, serving as chairman of the student credit union at UCLA and later serving as executive director of the campus credit union council, a national trade association. He then spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the digital media team in North America and heading up Ford of Europe’s digital communications and social media in London, UK.
Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand. He also has agency experience as VP & Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account.
Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA. He is the author of the Amazon best seller, The Three Knows of Marketing.
