A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]
This post was originally posted on Forbes.com on MAR 29, 2018. You can access the original post here. Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest conferences for retail and e-commerce innovation. With over 8000 attendees, retailers were eager to discuss the future of retail and how to […]
This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]
This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict fashion trends. Yet, the online personalized styling service Stitch Fix made this reality. Stitch Fix clients sign up to receive customized […]
This post was originally posted on Forbes.com on FEB 28, 2018. You can access the original post here. What do community and packaged goods have in common? Plenty, according to Brandless, a new startup disrupting the consumer packaged goods (CPG) market. Brandless launched in July 2017 as a new CPG company offering affordable products that […]
This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here. Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based on their longstanding relationships with buyers and media influencers. Rebecca Minkoff decided to break tradition and build her fashion […]
This post was originally posted on Forbes.com on JAN 22, 2018. You can access the original post here. Last week the retail industry flocked to New York City for the NRF Big Show. The conference brought together over 35,000 retail industry professionals from all over the globe to learn about the latest retail trends and network with […]
This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here. As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music were the first to establish a dominant ecommerce presence because consumers didn’t need to touch those items to experience […]
This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here. 2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year beats the previous all-time high of 6,163 store closings set during the financial crisis in 2008. Whereas the 2008 […]
This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here. Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like Spinner, Netscape and Bebo either completely disappeared or became a mere shadow of their former selves after AOL forced […]
