Barbara is a senior-level luxury E-commerce and Digital professional with 15+ years of experience and a proven track record of delivering exponential sales results and pioneering technology innovation. Over the past 10+ years, Barbara has worked in-house for prestigious global luxury brands such as Gucci, Tods, and La Perla, leading their Digital and E-commerce teams. Her expertise spans a wide range of technical initiatives, including website redesign and re-platforming, creating mobile-first user experiences, implementing 3D rendering tools, and establishing drop-ship models.
Barbara also has experience integrating omnichannel strategies and programs across revenue streams to ensure a consistent customer experience across all physical and digital touchpoints. As a leader, she has successfully managed teams of as many as 25 people in digital marketing, sales, manufacturing, e-commerce, HR, and finance.
