Barbara is a senior-level retail technology and operations consultant with 15+ years of experience driving complex commerce transformations and optimizing end-to-end Order Management Systems for retail brands. She has a proven track record of partnering with premium and luxury businesses to unlock operational efficiency, improve fulfillment agility, and support scalable omnichannel growth.
Over the past decade, Barbara has worked in-house and as an advisor to global luxury and specialty retail brands, leading the design and implementation of OMS solutions that support DTC, wholesale, marketplace, and dropship models. At Gucci, she played a key role in implementing Oracle Order Management to support the brand’s global eCommerce business, aligning order orchestration, inventory visibility, and fulfillment workflows across regions and channels.
Barbara has also led OMS strategy and implementation for fine jewelry brands including Anna Sheffield and Erstwhile Jewelry, working with jewelry-specific order management platforms designed to support made-to-order workflows, serialized inventory, bespoke production timelines, and high-touch client fulfillment. In these environments, she balanced operational rigor with the elevated service expectations unique to luxury and fine jewelry customers.
Bringing a deeply cross-functional perspective, Barbara aligns technology decisions with merchandising, supply chain, finance, and customer experience objectives to ensure orders flow seamlessly across physical and digital touchpoints. As a leader, she has managed and influenced teams of up to 25 across eCommerce, operations, IT, finance, and fulfillment.
