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Mar 9, 2023 · Anne-Michele Harrington
Launching e-commerce CPG brands into traditional retail stores is often an attractive strategy to accelerate growth.With nearly 90% of retail sales occurring in brick and mortar, as reported by Retail Dive, the opportunity to get
Apr 19, 2021
Getting your Facebook ads to perform better could be as simple as making a few minor fixes to avoid these Facebook advertising mistakes SourceBusinesses don’t spend their hard-earned money on Facebook advertising because it’s fun. The
Mar 19, 2021
Creating an Engaging Ecommerce StoreOnline marketplaces like Amazon and Etsy could be a good way to test the market for a new product. Using these platforms, you can quickly start a new online business with
Feb 24, 2021 · Tena Crock
The Rise of eCommerceMost of us already knew we needed to embrace eCommerce, but the pandemic gave it a massive jumpstart. Companies that were lagging have had to get up to speed quickly or risk
Feb 15, 2021
Emerging Innovations in RetailAs the retail world works to recover from the pandemic’s shock, we have some new surprises in store—but this time, not bad ones. A chaotic situation has the power to shape up
Feb 10, 2021
Every retailer needs to get to know a new customer base: post-pandemic shoppers. We dive into the critical shifts in consumer behavior that will affect how you do business.The initial fears of the pandemic have
Jan 21, 2021
The newest Apple software update will make tracking and data collection harder. Two of the world’s tech giants are facing one another down over a controversial issue: User privacy.At the center of the issue is Apple’s
Oct 7, 2020
Conversion rates should be your first, second, third, and fourth priority in the world of eCommerce. The biggest brands in the business dedicate enormous amounts of resources to increasing their conversion rates (due to the almost unbeatable ROI it provides). And if you want to compete, you need to optimize yours too.
Aug 31, 2020
E-commerce has transformed the world into an international marketplace. Now, buying products from across the globe is only one click away.The growth of international e-commerce has been impressive. That's why you need to consider this
Dec 20, 2019
Trends Surrounding Retail in 2020Technology evolves fast, and with it comes the forward march of progress. To run a successful retail business, business owners have to stay on top of these trends – keep up
Nov 5, 2019
What you need from an Amazon consultant to help your retail business succeed.Selling on Amazon is a key strategy for online retailers. The online retail giant has over 237 million active customers and accounts for
Oct 3, 2019
Increase Affiliate RevenueThe fundamental scalability of eCommerce is one of its biggest selling points (pun partially intended). Not only can anyone with a basic business idea make it a reality through building a store in
Sep 10, 2019 · Tena Crock
Interim Leadership for Ecommerce GrowthMany new brands are bursting onto the scene with a direct-to-consumer (DTC, d2c, b2c) first (and often only) model. Other, well-established brands, have cracked the code on d2c over a decade
Jun 17, 2019 · Farzana Nasser
Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments.A CommerceNext market research survey was recently published, reporting valuable
May 8, 2019 · Mike Coner
Why Monetize Retail Data for Your Business?New business intelligence tools and approaches are driving innovation throughout most industries in the US economy. However, it seems like the nascent yet highly profitable cannabis industry is getting
Apr 29, 2019
Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews
Feb 13, 2019
Check out this guide for actionable tips you can implement today.There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception.Did you know that 70% of shoppers on Amazon
Dec 5, 2018 · Brittney Kleinfelter
Best Practice Tips for Practical and Technical Search Engine OptimizationAccording to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for
Nov 28, 2018 · Veronika Sonsev
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad
Oct 15, 2018
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct
Jul 24, 2018 · Rob Gonda
Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales
Jun 5, 2018 · Melissa Pacheco
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to
Apr 13, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on MAR 29, 2018. You can access the original post here.Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest conferences for retail
Apr 12, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here.Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of
Apr 11, 2018 · Melissa Pacheco
Every company is looking to improve or grow their e-commerce business and drive better results for their digital marketing. The online market is expected to grow by 8-12%+ over the next few years so it’s
Mar 15, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict
Feb 28, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on FEB 28, 2018. You can access the original post here.What do community and packaged goods have in common? Plenty, according to Brandless, a new startup disrupting the
Feb 6, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here.Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based
Jan 30, 2018 · Tena Crock
Image from NFR FlickrAs an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations
Jan 22, 2018 · Veronika Sonsev
This post was originally posted on Forbes.com on JAN 22, 2018. You can access the original post here.Last week the retail industry flocked to New York City for the NRF Big Show. The conference brought
Dec 20, 2017 · Veronika Sonsev
This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here.As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music
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