Crises Happen. How You Communicate Is Everything.

What You Say Next Determines What They Remember.

Whether it’s a data breach, service outage, or a PR nightmare, one thing is certain: how you communicate in a crisis can either protect your reputation or blow it up.

Your customers don’t want spin. They want the truth—fast, clear, and empathetic.
They want to know you’ve got this.

That’s why we created The Crisis Communications Guide—a powerful, step-by-step framework to help brands navigate customer communications when the pressure is on and the stakes are high.

This is the same blueprint we use to advise major players in highly regulated industries like banking, insurance, and utilities. But its principles? They apply to every brand. Because in a crisis, every brand becomes a trust brand.

What’s Inside the Guide

This isn’t a theoretical playbook. It’s tactical, practical, and built for real-world leaders.

A Strategic Framework for High-Stakes Moments
Learn how to communicate with urgency and intention—from the first warning to the final post-mortem.

Pre-Written Templates That Actually Sound Human
Speed matters in a crisis. We’ve written the hard stuff so you don’t have to. No filler. No jargon.

Crisis Classification and Escalation Tools
Not every crisis is a five-alarm fire. Use our framework to assess the impact and activate the right plan.

Multi-Channel Communication Readiness
Email, SMS, apps, social media, and your front line—learn how to keep everything aligned, fast.

Personalization That Builds Loyalty
No one wants generic. Learn how to tailor your message so customers feel seen, supported, and prioritized.

Technology Stack Essentials
We break down what tools you need on hand before the next crisis hits—and how to use them.

Step-by-Step Checklists for Before, During, and After
Keep your team focused and in sync from start to finish.

Why This Guide Matters

In a high-pressure moment, your words become your reputation. Customers don’t care if it’s your fault—they care what you’re doing about it. This guide gives you the tools to lead with confidence.

You’ll walk away ready to:

• Communicate clearly and empathetically

• Minimize chaos and customer frustration

• Maintain brand credibility under fire

• Stay compliant and transparent

• Lead your team with authority and alignment

Built for Leaders Who Know the Stakes

Crafted by Chameleon Collective CX experts, Mia Papanicolaou and Liz Stephen, and InfoSlips CEO, Alan Burger, this guide distills decades of crisis communication experience into one powerful resource.

If you lead customer communications, operations, or compliance, this is your new must-have manual.

Get the Guide

Fill in your details and we’ll send the full Crisis Communications Guide straight to your inbox.

Lead with clarity. Communicate with purpose. Come out stronger.

When the pressure’s on, you don’t rise to the occasion—you fall back on your plan. This is that plan.