If you are scratching your head and wonder why your competitors are getting subscriptions more than you do, it may only mean one thing. It would help if you improved your current SaaS conversion rates.
Now is a great time to step back and look at the big picture. It can be a product-market fit problem, a marketing problem, a sales problem, or something else.
That said, we have listed down seven powerful ways you can improve your current SaaS conversion rates:
Use high-converting landing pages
According to a Nielsen Norman Group study, 80 percent of your landing page visitors don’t like scrolling through to get an idea of what you have to offer.
A landing page design has its own rules on what works and what doesn’t. But the thing is, having a landing page that’s too crowded can be a turn off for your site visitors.
Your customers don’t just choose something “beautiful.” They are also looking for something relevant and can solve their problems.
By using an unconventional style design, it shows that you know the rules of these landing pages. Yet, you’re confident to think outside of the box.
Put plenty of effort into your copywriting
Copywriting is more than just words that compel your readers to take action. So, never underestimate the power of persuasive copywriting.
For your copy to have more impact, you need to think about the choice of words you’re using. It would be ideal to use a specific language that most of your target audience uses and understands.
Let’s say your target audience is millennials. Then, it would help if you communicated in a way that speaks to them.
This means using powerful words, and not the everyday language that everyone else uses all the time. It also helps you review and edit your copy.
If you can, think of alternative ways to say what it is precisely you want your audience to do. You might also want to test different versions of your copy to know which ones you think are the most persuasive to your target customers.
Perform A/B tests
Performing A/B tests on your CTAs is a tried and tested strategy that you can use if you want to boost your conversion rates.
It puts you in an experimental mindset. It lets you provide a framework for creating better versions of your site when it comes to a conversion rate standpoint.
Also, when it comes to running A/B tests for your site, make sure that you make one test at a time to come up with more meaningful test results.
You might want to come up with a scientific method for deciding what you want to test, execute the process, and then analyzing your findings.
Invest in trial onboarding
One of the most crucial aspects of conversion usually happens when a prospect has signed up for a trial.
The trial itself is less likely to turn a potential user into a paying client. But depending on how you nurture these users, you can convince them to subscribe.
It is just a matter of letting them explore what your SaaS can do.
Thus, your ability to convert them into leads will depend on your ability to engage them during the trial process.
Immediately after the trial, you can send them an email that encourages interaction from them.
Keep in mind that your goal is to convert those trial users into paying customers. And one of the best ways for you to achieve that is to offer them supportive content throughout the trial period.
Set up segmented email drip campaigns
Drip campaigns are meant to convert your trial leads to paying customers. So, it would help if you learned more about your email subscribers to market to them via email effectively.
To gather relevant information, you can send your subscribers an email asking them for more details. Or when you get new users to sign up on your landing page, you can provide an option that will tell you more about them.
For example, whether they’ve tried a product like yours before or the size of their company.
Turn customers into advocates
Turning your customers into brand advocates also helps you improve your conversion rates.
Not only will you be gaining high-quality leads at a much lower cost, but most of these leads are likely going to sign up as customers.
You can achieve this by incentivizing your customers. It can be through offering them a reward, placing referral prompts, or streamlining the referral process.
That way, customers can share your products easily. Lastly, it lets customers know about the reward every time someone uses their link to sign up.
Offer great customer service
Customer service plays a crucial role in building a bond between you and your customers, turning them into loyal brand evangelists in the long run.
Also, the concept of SaaS is something new to most users. So you need to provide them with impeccable customer support so that they stay with you and follow what you’re trying to sell out there.
Here are some strategies that let you build a helpful customer support channel:
- FAQs
- Contact Info
- Live Chat
Closing Thoughts
If you encounter a low SaaS conversion rate, it will help if you take a closer look at the following:
- Your sales process
- Marketing strategy
- Product-market fit
Who knows? This part of your SaaS business is getting in the way of your business growth and revenue.
If you apply the tips listed above, you can generate sales without spending more money on your end and improve your SaaS conversion rate.
About the Author:
Kevin Urrutia is the founder of Voy Media, a SaaS Marketing Agency based in New York. He helps people promote their SaaS business by creating digital marketing, demand and lead generation, content, and web design and strategies.
