
Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…
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If you are scratching your head and wonder why your competitors are getting subscriptions more than you do, it may only…
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Using Marketing Procurement for Brands & Agencies Effective marketing procurement can help optimize your longterm ROI but are you using it…
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The Problem with Content Marketing Miracles The miracle of miracles is the hope they engender. The joy of Santa’s extraordinary annual…
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Interested in a LIVE Webinar on Marketing Procurement? Join us, September 15th, 2020 at 4 PM EST and sign up here….
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Are you using the right metrics? Do you have the right tools? Find out why you may not be getting the…
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The world is facing the worst crisis in decades. As COVID-19 cases increasingly grow all over the globe, it is not…
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Benefits of Communicating Effectively As we know, the world is involved in a global health crisis, and we are doing our…
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The Internet is flooded with all sorts of B2C marketing guides, but the situation is not so bright when it comes…
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5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…
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