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In: Marketing & Advertising

interim chief digital officer

17 SepLessons from the Field: Interim Chief Digital Officer


What is the role of a Chief Digital Officer, or CDO, in a retail organization?   The role of a Chief…

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cmo - chief marketing consultant

04 SepWhat Kind of CMO Do You Need, And When?


Chief Marketing Consultant — Is it time for one? The role of the chief marketing officer today is more complicated and…

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Ad Spend And Messaging: It’s The Services, Stupid

15 JulAd Spend and Messaging: It’s the services, stupid


Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

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5 Reasons Why Eq-focused Cmos Are The  Future Of Marketing

10 Jun5 Reasons Why EQ-Focused CMOs are the Future of Marketing


The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…

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The Art And Science Of Building Great Brands: 6 Tips From The Trenches.

28 MarThe Art And Science of Building Great Brands: 6 Tips From The Trenches.


What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…

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Craft Cannabis Might Be The New Craft Beer – Here’s What That Means

04 MarCraft Cannabis Might Be the New Craft Beer – Here’s What That Means


The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities….

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Psychographics: The Key To Successful Customer Targeting

16 JanPsychographics: The Key to Successful Customer Targeting


Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

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How To Launch A Successful Rebranding Strategy

07 NovHow to Launch a Successful Rebranding Strategy


Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable…

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Oh Ship! A Conversation About Leadership

25 OctOh Ship! A Conversation About the Creative Process


Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert…

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Flawed Agency Compensation Creates Flawed Work

29 OctFlawed Agency Compensation Creates Flawed Work


Creative directors are not the key to delivering amazing creative ideas. We hold them up in high regard for their creative…

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