Brand Development
A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.
Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue.
Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.
Our expert-level strategists and creatives are available on-demand to help you articulate your story.
Brand Development
OUR CORE AREAS OF FOCUS
Supporting your Brand Development Initiatives
Brand Positioning
- Consumer Insights Intelligence
- Competitive Analysis
- Market Intelligence
- Brand Perception Research & Reporting
- Consumer Segmentation & Profiling
- Brand Purpose, Vision, Mission
- Brand Narrative
- Brand Architecture
- Brand Testing
- Corporate Brand Briefings
- Brand Expression Briefings
Brand Expression
- Logo Creation
- Logo Refresh
- Tagline Creation
- Brand Guidelines & Design System
- Tone & Voice
- Packaging Design
- Corporate Identity & Assets
- Trade Show Exhibits
- In-Store/ Visual Design Guide
Meet the team
FEATURED CHAMELEONS
Juan-Carlos Morales
Executive Creative DirectorA veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global numerous organizations.
Fabian Geyrhalter
Executive Brand Strategist | PartnerBrand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.
CharlieSayers
Interim Marketing Leader: B2BCharlie is a veteran strategist with expertise in digital marketing, brand definition, competitive analysis, valuation, and business modeling.
Caleb Ludwick
Brand Voice and Messaging DirectorCaleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for various clients.
Anne-Michele Harrington
Interim Leadership - CMOGlobal marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.