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Brand Development

Our Approach to Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue. 

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market. 

Our expert-level strategists and creatives are available on-demand to help you articulate your story.

brand development
Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

  • Consumer Insights Intelligence
  • Competitive Analysis
  • Market Intelligence
  • Brand Perception Research & Reporting
  • Consumer Segmentation & Profiling
  • Brand Purpose, Vision, Mission
  • Brand Narrative
  • Brand Architecture
  • Brand Testing
  • Corporate Brand Briefings
  • Brand Expression Briefings

Brand Expression

  • Logo Creation
  • Logo Refresh
  • Tagline Creation
  • Brand Guidelines & Design System
  • Tone & Voice
  • Packaging Design
  • Corporate Identity & Assets
  • Trade Show Exhibits
  • In-Store/ Visual Design Guide

Recent Brand Development clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Juan-Carlos Morales
Executive Creative Director

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global numerous organizations.

Fabian Geyrhalter
Executive Brand Strategist | Partner

Brand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.

CharlieSayers
Interim Marketing Leader: B2B

Charlie is a veteran strategist with expertise in digital marketing, brand definition, competitive analysis, valuation, and business modeling.

Caleb Ludwick
Brand Voice and Messaging Director

Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for various clients.

Anne-Michele Harrington
Interim Leadership - CMO

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:

Polaroid

Open Project
Voyager

Voyager

Open Project
Voyager

Voyager

Open Project
World Airways

World Airways

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.