BRAND DEVELOPMENT

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Our Approach To Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue. 

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market. 

Our expert-level strategists and creatives are available on-demand to help you articulate your story.
Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

  • Consumer Insights Intelligence
  • Competitive Analysis
  • Market Intelligence
  • Brand Perception Research & Reporting
  • Consumer Segmentation & Profiling
  • Brand Purpose, Vision, Mission
  • Brand Narrative
  • Brand Architecture
  • Brand Testing
  • Corporate Brand Briefings
  • Brand Expression Briefings

Brand Expression

  • Logo Creation
  • Logo Refresh
  • Tagline Creation
  • Brand Guidelines & Design System
  • Tone & Voice
  • Packaging Design
  • Corporate Identity & Assets
  • Trade Show Exhibits
  • In-Store/ Visual Design Guide
Recent Brand Development Clients

OUR CLIENTS

Meet The Team

FEATURED CHAMELEONS

Juan-Carlos Morales

Juan-Carlos Morales

Executive Creative Director

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He’s built teams for global numerous organizations.

Fabian Geyrhalter

Fabian Geyrhalter

Executive Brand Strategist

Brand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.

Charles Sayers

Charles Sayers

Interim Marketing Leader: B2B

Charlie is a veteran strategist with expertise in digital marketing, brand definition, competitive analysis, valuation, and business modeling.

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Caleb is Vice President, Brand Voice and Messaging. He works with clients in many industries – from healthcare to architecture and design, outdoor, food and beverage, and retail.

Anne-Michele Harrington

Anne-Michele Harrington

Interim Leadership - CMO

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

Case Studies

RELEVANT EXPERIENCE

The following work represents a cross-section of our relevant experience:

WE ADAPT. WE SCALE. WE HELP GROW SUCCESSFUL BUSINESSES.

Find out if Chameleon Collective is the right partner for you.