Brand Development
A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.
Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue.
Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.
Our expert-level strategists and creatives are available on-demand to help you articulate your story.
Brand Development
OUR CORE AREAS OF FOCUS
Supporting your Brand Development Initiatives
Brand Positioning
- Consumer Insights Intelligence
- Competitive Analysis
- Market Intelligence
- Brand Perception Research & Reporting
- Consumer Segmentation & Profiling
- Brand Purpose, Vision, Mission
- Brand Narrative
- Brand Architecture
- Brand Testing
- Corporate Brand Briefings
- Brand Expression Briefings
Brand Expression
- Logo Creation
- Logo Refresh
- Tagline Creation
- Brand Guidelines & Design System
- Tone & Voice
- Packaging Design
- Corporate Identity & Assets
- Trade Show Exhibits
- In-Store/ Visual Design Guide
Meet the team
FEATURED CHAMELEONS
Juan-Carlos Morales
Executive Creative DirectorA veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global numerous organizations.
Fabian Geyrhalter
Executive Brand StrategistBrand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.
Charles Sayers
Interim Marketing Leader: B2BExpert in copywriting, brand tone development, messaging, storytelling, content ideation/creation, research, and analytics with retail, automotive, industrial, and B2B companies.
Caleb Ludwick
Brand & Messaging DirectorCaleb is Brand Strategy Lead, Voice and Messaging. His clients range from startups to Fortune 500s working in healthcare, architecture and design, outdoor, tech, CPG, and more.
Anne-Michele Harrington
Interim Leadership - CMOInterim marketing leader with expertise driving growth for consumer brands, including Skippy, Mielle Organics, Hunt’s Tomatoes, and PAM cooking spray.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.