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Brand Development

Our Approach to Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue. 

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market. 

Our expert-level strategists and creatives are available on-demand to help you articulate your story.

brand development
Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

  • Consumer Insights Intelligence
  • Competitive Analysis
  • Market Intelligence
  • Brand Perception Research & Reporting
  • Consumer Segmentation & Profiling
  • Brand Purpose, Vision, Mission
  • Brand Narrative
  • Brand Architecture
  • Brand Testing
  • Corporate Brand Briefings
  • Brand Expression Briefings

Brand Expression

  • Logo Creation
  • Logo Refresh
  • Tagline Creation
  • Brand Guidelines & Design System
  • Tone & Voice
  • Packaging Design
  • Corporate Identity & Assets
  • Trade Show Exhibits
  • In-Store/ Visual Design Guide

Recent Brand Development clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Fabian Geyrhalter
Executive Brand Strategist

Brand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.

Anne-Michele Harrington
Interim Leadership - Brand & Strategy

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

Caleb Ludwick
Brand Voice and Messaging Director

Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.

Tavis Salazar
VP Brand Strategy & Creative Director

Senior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.

Matt Cave
Brand Designer Director

I design brands that seduce, engage & persuade.

Stacey Groth
Brand Identity & UX Expert

Expert in art direction, digital design, and user experience with extensive agency background. Highly skilled in brand identity creating ID systems. Recent brand work: World Airways, Innovaccer, MeWe Nutrition.

Radha Badani
Strategy & Insights Consultant

18+ yrs veteran in Brand Strategy and Consumer Insights who uncovers truths to help brands tell their purpose-driven story.

Julie Mantis
Partner, Brand Strategy and Digital Marketing

Veteran Brand Strategist with deep proficiency in brand architecture, creative strategy, and brand identity. Marketing Transformation expert, with a focus on Marketing Process, culture, retention, and mentorship. Recent work: Polaroid, Vera Bradley, Jungle Island, World Airways, Bugaboo.

Damion Parsons
Creative Director Specialising in UI/UX

Damion is a Creative Director and Founder of Shop Size Wise - A New Way To Shop Clothes Made For Your Body Type And Size.

Karen Lithgow
Partner, Brand Strategist & Interim CMO

A global marketing leader and brand strategist that innovates and transforms businesses, teams, and culture for brands such as ADT, Vera Bradley, and Western Union.

Juan-Carlos Morales
Executive Creative Director

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global organizations such as PwC, Publicis, Sapient, and Bugaboo International.

Charles Sayers
Brand & Business Strategist

Charlie is a veteran strategist with hands-on expertise in brand definition, competitive analysis, valuation, and business modeling. 25+ years of experience include clients in CPG, retail, healthcare, automotive & financial.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
Backyard Discovery

Polaroid

Open Project
Voyager

Voyager

Open Project
Voyager

Voyager

Open Project
World Airways

World Airways

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.