Brand Development
A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.
Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue.
Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.
Our expert-level strategists and creatives are available on-demand to help you articulate your story.
Brand Development
OUR CORE AREAS OF FOCUS
Supporting your Brand Development Initiatives
Brand Positioning
- Consumer Insights Intelligence
- Competitive Analysis
- Market Intelligence
- Brand Perception Research & Reporting
- Consumer Segmentation & Profiling
- Brand Purpose, Vision, Mission
- Brand Narrative
- Brand Architecture
- Brand Testing
- Corporate Brand Briefings
- Brand Expression Briefings
Brand Expression
- Logo Creation
- Logo Refresh
- Tagline Creation
- Brand Guidelines & Design System
- Tone & Voice
- Packaging Design
- Corporate Identity & Assets
- Trade Show Exhibits
- In-Store/ Visual Design Guide
Meet the team
FEATURED CHAMELEONS
Juan-Carlos Morales
Executive Creative DirectorA veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global numerous organizations.
Fabian Geyrhalter
Executive Brand StrategistBrand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.
Damion Parsons
Creative Director Specializing in UI/UXDamion is a Creative Director and Founder of Shop Size Wise - A New Way To Shop Clothes Made For Your Body Type And Size.
CharlieSayers
Interim Marketing Leader: B2BCharlie is a veteran strategist with expertise in digital marketing, brand definition, competitive analysis, valuation, and business modeling.
Caleb Ludwick
Brand Voice and Messaging DirectorCaleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for various clients.
Anne-Michele Harrington
Interim Leadership - CMOGlobal marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.