Brand Development & Brand Marketing Services

BRAND DEVELOPMENT

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Our Approach To Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to global leaders with billions of dollars in revenue.

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.

Our expert-level strategists and creatives are available on-demand to help you articulate your story.

Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

Consumer Insights Intelligence
Competitive Analysis
Market Intelligence
Brand Perception Research & Reporting
Consumer Segmentation & Profiling
Brand Purpose, Vision, Mission
Brand Narrative
Brand Architecture
Brand Testing
Corporate Brand Briefings
Brand Expression Briefings

Brand Expression

Logo Creation
Logo Refresh
Tagline Creation
Brand Guidelines & Design System
Tone & Voice
Packaging Design
Corporate Identity & Assets
Trade Show Exhibits
In-Store/ Visual Design Guide

Recent Brand Development Clients

OUR CLIENTS

Meet The Team

FEATURED CHAMELEONS

Juan-Carlos Morales

Executive Creative Director

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He’s built teams for global numerous organizations.

Fabian Geyrhalter

Executive Brand Strategist

Brand strategist Fabian Geyrhalter provides brand clarity for brand transformations and has advised clients like Tinder, Honeywell, Randstad, and Warner Brothers.

Charles Sayers

Interim Marketing Leader: B2B

Charlie is a veteran strategist with expertise in digital marketing, brand definition, competitive analysis, valuation, and business modeling.

Caleb Ludwick

Brand & Messaging Director

Caleb is Vice President, Brand Voice and Messaging. He works with clients in many industries – from healthcare to architecture and design, outdoor, food and beverage, and retail.

Anne-Michele Harrington

Interim Leadership - CMO

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

People & Processes

Sales & Marketing

Sales & Marketing

Business

Consumer