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In: Brand Development

18 NovWill a Rebrand Fix Facebook’s Reputation?


What Companies Must Consider When Weighing a Rebrand Years ago, I worked with a client who sold software with the brand…

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best tips for new independent consultants

18 OctFive Tips For New Independent Consultants


Tips For New Independent Consultants Professionals worldwide are more frequently opting for careers outside of the traditional corporate path by exploring…

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16 JunWorld-Class CxO Group Develops New Approach To Assess Sales & Marketing


CLEAR™ Assessment Empowers Companies to Unlock Value and Drive Business Growth Image Source MIAMI, June 15, 2021 /PRNewswire/ — Today, Chameleon…

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marketing procurement best practices

29 Mar5 Marketing Procurement Best Practices for Brands


Marketing Procurement Best Practices Here’s how to work with your agencies for procurement that delivers value without reducing investments. Source  …

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long term customer value

08 DecGetting Past the First Date: Five Steps to Long Term Consumer Value


THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…

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brand marketers media dollars

14 OctWhy Brands Need To Put Their Money Where Their Mouth Is & Consumers Should Demand It!


Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…

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sales triggers - psychological triggers which boost sales

09 DecPsychological Triggers Which Boost Sales


5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…

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brand marketing vs performance marketing

02 DecBrand Marketing vs Performance Marketing


Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…

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how to increase your conversion rate with color psychology

11 NovHow to Increase Your Conversion Rate with Color Psychology


The Missing Link  Now that the world has gone digital, every brand is doing its best to stand out and attract…

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Ad Spend And Messaging: It’s The Services, Stupid

15 JulAd Spend and Messaging: It’s the services, stupid


Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

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