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In: Brand Development

Ad Spend And Messaging: It’s The Services, Stupid

15 JulAd Spend and Messaging: It’s the services, stupid


Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

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How Are Leading Retailers And Direct-to-consumer Brands Investing In Digital?

17 JunHow are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?


Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

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5 Reasons Why Eq-focused Cmos Are The  Future Of Marketing

10 Jun5 Reasons Why EQ-Focused CMOs are the Future of Marketing


The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…

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5 Strategies For Effectively Managing Your Brand Reputation On Amazon

29 Apr5 Strategies for Effectively Managing Your Brand Reputation on Amazon


Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most…

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The Art And Science Of Building Great Brands: 6 Tips From The Trenches.

28 MarThe Art And Science of Building Great Brands: 6 Tips From The Trenches.


What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…

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Psychographics: The Key To Successful Customer Targeting

16 JanPsychographics: The Key to Successful Customer Targeting


Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

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How To Launch A Successful Rebranding Strategy

07 NovHow to Launch a Successful Rebranding Strategy


Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable…

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Oh Ship! A Conversation About Leadership

25 OctOh Ship! A Conversation About the Creative Process


Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert…

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Your “baby” Needs A Brand Positioning Strategy… Pronto!

13 AugYour “Baby” Needs a Brand Positioning Strategy… Pronto!


A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders…

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Clutch-time: Creating A Sports Marketing Campaign

26 Jun6 Steps to Build an Engaged Discord Community for Your Brand


  A Discord community is the next generation of social engagement You may not have heard of it yet, but Discord…

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