
What Companies Must Consider When Weighing a Rebrand Years ago, I worked with a client who sold software with the brand…
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Tips For New Independent Consultants Professionals worldwide are more frequently opting for careers outside of the traditional corporate path by exploring…
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CLEAR™ Assessment Empowers Companies to Unlock Value and Drive Business Growth Image Source MIAMI, June 15, 2021 /PRNewswire/ — Today, Chameleon…
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Marketing Procurement Best Practices Here’s how to work with your agencies for procurement that delivers value without reducing investments. Source …
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THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…
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Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…
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5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…
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Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…
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The Missing Link Now that the world has gone digital, every brand is doing its best to stand out and attract…
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Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…
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Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…
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The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…
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Excellent feedback is the key to succeeding on Amazon’s platform. The quality of your reviews is one of the most significant…
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What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…
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Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…
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Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable…
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