• Written by Michelle Barry
• Categorised Brand Development

What Companies Must Consider When Weighing a Rebrand Years ago, I worked with a client who sold software with the brand…

• Written by Freddie Laker
• Categorised Brand Development, Entrepreneurship, Featured, Interim Leadership

Tips For New Independent Consultants Professionals worldwide are more frequently opting for careers outside of the traditional corporate path by exploring…

• Written by Freddie Laker
• Categorised Brand Development, Digital Experiences

CLEAR™ Assessment Empowers Companies to Unlock Value and Drive Business Growth Image Source MIAMI, June 15, 2021 /PRNewswire/ — Today, Chameleon…

• Written by Brett Colbert
• Categorised Brand Development

Marketing Procurement Best Practices Here’s how to work with your agencies for procurement that delivers value without reducing investments. Source  …

• Written by Anne-Michele Harrington
• Categorised Brand Development, Consumer Products & Services

THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…

• Written by Danny Fishman
• Categorised Brand Development, Consumer Products & Services

Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…

• Written by Guest Contributor
• Categorised Brand Development, Consumer Products & Services, Sales Optimization

5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…

• Written by Farzana Nasser
• Categorised Brand Development

Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…

• Written by Guest Contributor
• Categorised Brand Development, Digital Experiences, Growth Marketing

The Missing Link  Now that the world has gone digital, every brand is doing its best to stand out and attract…

• Written by Bayler
• Categorised Brand Development, Growth Marketing

Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

• Written by Farzana Nasser
• Categorised Brand Development, Consumer Products & Services, eCommerce, Retail

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

• Written by Olivia Hart
• Categorised Brand Development, Executive Recruiting

The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…

• Written by Joshua Hay
• Categorised Amazon Consulting Services, Brand Development

Excellent feedback is the key to succeeding on Amazon’s platform. The quality of your reviews is one of the most significant…

• Written by Dave Williams
• Categorised Brand Development

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…

• Written by Radha Badani
• Categorised Brand Development, Consumer Products & Services

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

• Written by Michelle Barry
• Categorised Brand Development

Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable…