Oh Ship! A Conversation About Working Abroad This week on Oh Ship Ben Way and Freddie Laker reflect on business etiquette while working abroad, their best advice on working internationally and Freddie’s current adventures in Amsterdam. Join them as they dive into the best Oh Ship! tips before your next business trip including language barriers, the current […]
Medical Technology & The Digital Economy This article originally appeared in Forbes. When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to mind sophisticated AI robots performing noninvasive surgery with lasers to cure cancer in a matter of minutes. Chances […]
Key considerations for effective startup staffing Every year, less than 10% — out of an estimated 100,000 technology startups — are considered promising enough to achieve the first round of investment from private equity or venture capital sources. When a startup accomplishes this benchmark, it is no longer an interesting idea but has evolved into […]
A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]
A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders and entrepreneurs describe their startups as their “babies?” I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest […]
6 Top Questions to Ask During Your Interview Be the candidate that stands out with intelligent questions Congratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your meeting with the hiring manager and secure the position. Successful job-seekers know preparing for an interview is crucial […]
Your interview process is making a strong impression on prime candidates–for better or worse. These 5 easy steps will help you to hire only the best talent. As all hiring managers well know, it’s a tight market for talent out there in fields from e-commerce and digital marketing to information technology. Your interview process not […]
A Discord community is the next generation of social engagement You may not have heard of it yet, but Discord is a very popular voice and text chat platform, with over 130 million registered users after only three years on the market. Like Skype, it has its roots in gaming. It’s also finding use […]
One thing that all effective campaigns have in common is that they connect with their audience at one level or another. Because of the sheer nature of athletic pastimes, sports marketing campaigns can help build rapport with consumers – as long as it’s set up correctly that is. Regardless of the channel, audience, or product […]
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to come together and discuss the future of retail in a variety of formats, from workshops to networking events to highly […]
