Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]
Oh Ship! A Conversation About Defining Success This week on Oh Ship Freddie Laker is joined by special guest and creative director, Juan Morales, to talk about defining success, what it means to them and whether they think they’ve reached it. We also get an inside view into how two different backgrounds–one from an entrepreneurial father, the other […]
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]
Oh Ship! A Conversation About Networking This week on Oh Ship Ben Way and Freddie Laker talk about networking no-no’s, the power of–and mistakes to avoid–on LinkedIn, and their best tips when considering who to connect with at events and how. Pro tip: Drinking together can be a fun start. Join them as they dive into […]
Stop spamming and achieve cold email greatness with these tips. Source I love LinkedIn. I’m a veteran of LinkedIn, proud to be one of its first million users. I love the idea that not only is my professional social network accessible to me in one place, but I can help others leverage that network to […]
Oh Ship! A Conversation About Working Abroad This week on Oh Ship Ben Way and Freddie Laker reflect on business etiquette while working abroad, their best advice on working internationally and Freddie’s current adventures in Amsterdam. Join them as they dive into the best Oh Ship! tips before your next business trip including language barriers, the current […]
Medical Technology & The Digital Economy This article originally appeared in Forbes. When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to mind sophisticated AI robots performing noninvasive surgery with lasers to cure cancer in a matter of minutes. Chances […]
Key considerations for effective startup staffing Every year, less than 10% — out of an estimated 100,000 technology startups — are considered promising enough to achieve the first round of investment from private equity or venture capital sources. When a startup accomplishes this benchmark, it is no longer an interesting idea but has evolved into […]
A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]
