Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, reporting valuable information on the state of e-commerce marketing in 2019. The survey was sponsored by Oracle Customer Experience (CX) […]
Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have […]
This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 […]
Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page of search results? In fact, according to recent statistics, 35% of users […]
Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to come together and discuss the future of retail in a variety of formats, from workshops to networking events to highly […]
This post was originally posted on Forbes.com on MAR 29, 2018. You can access the original post here. Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest conferences for retail and e-commerce innovation. With over 8000 attendees, retailers were eager to discuss the future of retail and how to […]
This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]
