How are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, reporting valuable information on the state of e-commerce marketing in 2019. The survey was sponsored by Oracle Customer Experience (CX) […]

5 Strategies for Effectively Managing Your Brand Reputation on Amazon

Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have […]

4 Ways To Build Your Prospect Email List

This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 […]

5 Ways to Improve Your Amazon Images and Increase Sales

Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page of search results? In fact, according to recent statistics, 35% of users […]

Five Tips to Boost SEO For E-Commerce Websites

Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]

Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach

A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]

4 Reasons Why An Amazon Seller Should Advertise with Amazon Marketing Services (AMS)

More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]

How Sephora Makes Beauty A Two-Way Conversation

This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]

Skip to content