Ed’s marketing career encompasses both agency and client side roles, driving brand growth as both a Media Expert and Product Marketing Lead. He enjoys working with both large and small brands to solve marketing challenges. As a leader, he focuses on:
1) Full Funnel Marketing: Ed’s focus is finding the right combination of branding and performance efforts that will drive incremental growth and increase revenues.
2) Growth Marketing: Ed has been on the forefront of utilizing all forms of media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc. Performance media is a required base to reach in-market consumers for your brand NOW!
3) Efficiencies: Recognizing that every marketing dollar is precious, Ed reviews creative development, as well as media and sponsorship plans to implement cost savings efforts , without sacrificing on quality. He has led agency consolidations and compensation reviews.
4) Collaboration: Ed is a collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members their space, but is ready to get into the weeds when needed.
He is an award-winning marketer, while also being named an Online Media All-Star.
