Ed’s career encompasses both agency and client side roles, driving brand growth through optimized media planning and buying. He enjoys working with both large and small brands to solve marketing challenges. As a leader, he focuses on:
1) Full Funnel Marketing: Ed’s focus is finding the right combination of traditional media and digital marketing efforts that will drive incremental growth. He is a champion of finding innovative ways to utilize mass media, from TV to OOH to Digital.
2) Digital Marketing: Ed has been on the forefront of utilizing all forms of media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc. This is where the funnel begins, as an upward build vs. down the funnel.
3) Efficiencies: Recognizing that every media dollar is precious, Ed reviews all plan elements to implement cost savings efforts, without sacrificing on quality.
4) Collaboration: Ed is a collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members space, but is always ready to get into the weeds when needed.
Overall, Ed leads with a focus on innovation, and a passion for building brands through media and marketing. He is adept at buying all forms of media directly and through programmatic platforms, including OOH and DOOH. He is an award-winning marketer, sports marketer, and was named an Digital Media All-Star.
Notable work in the following product categories: Insurance, Financial Services, Banking, Home Services, Consumer Goods, Pet Food, Alcoholic Beverages, Sporting Goods, Theme Parks, Corporate Advocacy, Membership Organizations, and so much more.
LinkedIn Profile: www.linkedin.com/in/edwardcgold
