Ed’s career encompasses both agency and client side roles, driving brand growth through optimized media planning. He enjoys working with both large and small brands to solve marketing challenges. As a leader, he focuses on:
1) Full Funnel Marketing: Ed’s focus is finding the right combination of traditional media and digital marketing efforts that will drive incremental growth. He is a champion of finding innovative ways to utilize mass media, when appropriate.
2) Digital Marketing: Ed has been on the forefront as a visionary digital media leader and innovator, to drive performance, including Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM and more. This is where the funnel begins, as an upward build vs. top down. He has also has expertise in driving performance through DRTV and Direct Mail.
3) Efficiencies: Recognizing that every media dollar is precious, Ed reviews all plan elements to implement cost savings efforts, without sacrificing on quality.
4) Collaboration: Ed is a collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members space, but is always ready to get into the weeds when needed.
Overall, Ed leads with a focus on innovation, and a passion for building brands through media and marketing. He is an award-winning marketer, sports marketer, and was named an Digital Media All-Star.
He has led both internal and external media teams planning for clients with budgets ranging from $500k to well over $500miilion. His strategic focus is on maximizing ROI/ROAS, ensuring that the media and the message breakthrough to targeted audiences, in this complex media world.
Notable work in the following product categories: Insurance, Financial Services, Banking, Home Services, Consumer Goods & Services, Pet Food, Alcoholic Beverages, Sporting Goods, Theme Parks, Corporate Advocacy, Membership Organizations, and so much more.
LinkedIn Profile: www.linkedin.com/in/edwardcgold
