Erika is a Paid Media Specialist with over 11+ years of experience in the industry, developing and executing media buying strategies and marketing plans, negotiating media buys, and conducting market research to increase revenue and brand growth.
She has managed SEM, Display, Pmax, Smart Shopping, Connected TV, YouTube, and Paid Social campaigns for various industries for both B2B and B2C for clients such as Volkswagen, Kaplan, DTEN, and Brother among others. Through the management of these different channels, she not only learned how each channel works, but it also granted her a broader strategic thinking, which now allows her to create strategies with a holistic approach where each channel compliments each other.
Her outside-the-box mindset and understanding of the importance of keeping up to date with the market behavior are some of the key elements in her toolbox when striving to achieve the company’s goals, all the way from increasing awareness to increasing revenue.
