Jackie is a noted expert in driving consumer relevance through sports and entertainment partnerships. As the head of global sports and entertainment for McDonald’s Corporation, Jackie negotiated, concepted and directed McDonald’s worldwide Olympic program from 1995-2006. Jackie was the architect of McDonald’s industry-leading Feeding the Athletes platform for the company’s global Olympic sponsorship including restaurants in the Athlete’s Villages at 6 Olympic Games. She negotiated and orchestrated McDonald’s efforts with FIFA World Cup from 1994-2006 and launched McDonald’s first NASCAR team in 1992.
At Miller Brewing and MillerCoors, Jackie led industry-leading innovations that drove innovative retail activation and share growth for brands by driving consumer and channel relevance through Hispanic and college sports properties. WIth dozens of teams in the pro sports leagues under her watch, Jackie is best known for ushering the alcoholic beverage category into college sports with a ground-breaking, 57-school partnership with Learfield and IMG.
As CMO of Bojangles, she brought strategic new activation platforms to NASCAR and NFL properties, including retail sales-driving initiatives, podcast integration and more.
Jackie has been recognized by Sports Business Journal as one of the Most Powerful Women in Sports and as a Game Changer for women in sports business.
