Julie is a veteran brand strategist dedicated to the art of brand articulation. She specializes in creating the foundational positioning that brands need to launch, pivot, or optimize for growth. With 20 years of experience across a dozen industries, Julie bridges the gap between high-level strategy and team inspiration, ensuring that brand definitions are not just written, but felt.
Her approach is built on “questioning why” to find the consumer-cultural-product connection. Having led major repositioning and digital experience projects for brands ranging from Chameleon Collective to Polaroid, Julie is a multifaceted solution provider who thrives on giving brands the clarity they need to lead their category.
