Martin is a subscription lifecycle, CRM & marketing strategy consultant who’s helped companies like Verizon, Meru Health and AARP build customer engagement and implement lead-generating communications for their products.
Proficiency in managing CRM software with Braze to organize customer data, build creative, track interactions, and create personalized marketing strategies. Skills dedicated to segmenting customer databases based on demographics, behavior, and preferences to deliver tailored marketing messages and experiences. Expertise in Figma to maintain brand standards and create new email designs.
Integration specialist with ecommerce software, like Shopify, to bring accurate contact data into a CRM and quickly respond to customer action.
Extensive experience building customer journeys and creation of marketing strategies that align with different stages, from awareness to retention and advocacy. Background in project management tools like Monday.com, Asana and others to deliver results on timeline.
