Michelle Nielsen is a brand strategist and consumer insights leader with a focus on creating clarity and focus for brands. Her work helps brands articulate an ethos that guides culture, operations, aesthetics, and experience —defining strategy and streamlining decision-making throughout a company.
She has a consumer-first approach and believes the most influential brands align their ambition with that of their customers. Michelle designs effective qualitative and quantitative research methodologies that help clients fully understand their internal and external audiences. Beyond focus groups and stakeholder interviews, Michelle has worked on international projects, conducting workshops, in-home ethnographic interviews, immersive excursions, shopping and closet tours, journaling exercises, in-context observation, and more. She has a passion for immersing herself in the customer experience and uncovering the unexpected truths of behavior that create opportunities for brands.
Michelle has over 20 years of marketing and brand management experience across a variety of roles and industries.An adaptable and multi-faceted team leader, Michelle has had the pleasure of working with talented teams on brands such as, but not limited to: Martha Stewart, Johnson’s Baby, The Rockettes, Cablevision, TD Ameritrade, PTLA Investment Group, Columbia Sportswear, Riaz Capital&Artthaus Studios.
