Michelle Nielsen is a senior marketing leader and brand strategist with 20+ years of experience building brands—strategically and creatively—across complex consumer, B2B and regulated industries, including life sciences and consumer health. A natural unifier, she helps organizations align around a cohesive brand position and the marketing strategy to bring it to life.
She specializes in partnering with executive leadership during periods of transition—clarifying priorities, establishing frameworks, and building the tools and processes that help disparate teams operate as one. She brings particular depth with multi-service organizations, defining how each offering is positioned while building shared operational strengths.
Her approach is customer-insight first and innovation-forward, positioning brands to connect meaningfully with their customers and creating tailored narratives that equip partners and sales teams to win. She embraces AI and emerging technologies to drive efficiency and balances executive-level strategy with roll-up-your-sleeves execution—from positioning and creative direction to conversion strategy, lifecycle programs, and field marketing.
Most recently, Michelle has managed end-to-end strategy, narrative, and content—including national tv, digital, social, clinician engagement, and tradeshows—for pH-D Feminine Health and comprehensive strategy and planning for Con-Cret Creatine. She also developed global brand positioning for Johnson & Johnson brands including Johnson’s Baby, Women’s Rogaine, and Band-Aid. Her career spans life sciences, consumer health, lifestyle, retail, technology and more; partnering with brands including Columbia Sportswear, Wedgwood, The Rockettes, WMT Digital, and Colombian Coffee—giving her a unique cross-category perspective.
