Professional Background:
20+ years leading digital transformation for global brands including Nike, Xbox, T-Mobile, Coca-Cola, and Sainsbury’s. Delivered digital platforms, CX redesigns, and mission-critical systems serving 10M+ customers. Expert in bridging business strategy, technology, and design to create products people love. Led teams across automotive, retail, gaming, telecoms, FMCG, transport, and financial services in 5 geographies.
Specialist Role:
I help mid-market businesses and enterprises turn fragmented digital investments into cohesive customer experiences that drive growth. I specialize in aligning C-suite on digital strategy, designing end-to-end customer journeys, and delivering platforms that make it easier for customers to do business with you.
Specific Problems I Solve:
Businesses investing millions in digital but failing to deliver ROI due to misaligned leadership, fragmented platforms, poor CX, and lack of clear strategy connecting technology to business outcomes.
The Approach I Use:
I operate at the intersection of business, technology, and design. I partner with C-suite to define outcomes first, then work with product, tech, and commercial teams to craft end-to-end experiences. I don’t just recommend – I embed and deliver.
Results Clients Can Expect:
Aligned leadership on digital strategy, clear roadmap from strategy to execution, platforms that customers love and tell others about, measurable ROI on digital investment (targeting 2-3x return within 18 months).
