I help marketing services firms and agencies turn growth ambition into a more structured, scalable, and predictable revenue engine. I've spent 30 years leading global growth organizations, contributing to more than $3B in revenue growth and building teams and commercial systems across 30 international markets. My work sits at the intersection of positioning, prospecting, and pitch execution, with a focus on helping organizations win the right business, not just more business. I typically work with leadership teams who are ready to scale but need clearer direction, stronger commercial discipline, or more experienced growth leadership to get there. Through Chameleon Collective, I play a dual role: I work directly with leadership teams to improve how they position, pursue, and win business. And I bring in the right category leaders and subject-matter experts to solve specific commercial, transformation, and growth challenge. This allows clients to access senior expertise without overbuilding internal teams. Where I Lead I bring structure and accountability to growth, aligning positioning, pipeline development, and pitch execution into a more cohesive revenue model. Business Development Transformation I redesign how organizations pursue and win business, improving pipeline governance, qualification, and decision-making. Positioning & Market Strategy I help companies define where they can win and translate that into a clear, credible market story that supports growth. Prospecting & Pitch Strategy I strengthen pipeline quality and improve conversion by building more disciplined outreach and pursuit models. Commercial Strategy & Revenue Design I help leadership teams connect business strategy to revenue. When to Call Me Pipeline is active but not converting, positioning feels broad or unclear, leadership is aligned on ambition, but not on how to get there and you need senior growth leadership without hiring a full-time CGO.
The roles Erin steps into. Select one to see how they work in it.
Erin Flaxman is a business development transformation leader who helps B2B services firms modernize how they pursue, qualify, and win new business. She specializes in building structured, repeatable growth systems, moving organizations away from reactive pitching toward more disciplined commercial operations. Working with leadership teams, Erin redesigns business development strategy, strengthens pipeline governance, improves qualification, and establishes clearer decision-making around where to invest time and resources. A core part of her work is helping teams focus on where they have a true right to win and building the systems to support that. She is typically brought in when growth is inconsistent, accountability is unclear, or existing business development approaches are no longer scaling. Over her career, Erin has contributed to more than $3B in revenue growth and led global growth organizations across 30 international markets.
Selected work in this role
Marketing & Business Development Consultant at Kinetic
Responsible for providing strategic guidance to C-Suite on business development initiatives and launching Salesforce CRM globally.
SVP, Global Director, Marketing & Business Develop at Initiative
Responsible for global brand relaunch and winning over $4B in new business.
Global Chief Growth Officer at Havas Media Network
Responsible for leading over $2B in client wins & retentions, achieving a 46% pitch conversion rate.
Focus areas
Fractional Chief Growth Officer at Chameleon Collective
Flaxman + Co.
Havas Media Network
Global Chief Growth Officer at Assembly Global
Kinetic
PHD
Initiative
Group Strategy Director at Mindshare
Leadership Program at The Home Depot
Group Strategy Director at Starcom
Global Chief Growth Officer at Assembly
Columbia Business School
Certificate, Digital Marketing Intensive
Schulich School of Business - York University
MBA, International Business and Operations
Wilfrid Laurier University
HBA, International Relations
Interested in bringing Erin onto your transformation? Let’s start the conversation.