Core Team

Kaddie Osborn

Director of Marketing

3Case studies

27+Clients served

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About

Kaddie learned the ropes of marketing with classical CPG brand management experience at notable brands Dannon, Hill's Pet Nutrition (Colgate), and Hallmark Cards. She found her passion for digital marketing at Kaplan where she drove innovative customer acquisition efforts for new brand entrant, reshaped the social media ecosystem, and established the digital marketing function to support Kaplan's new business growth in managed services for partner universities. She owned, executed, and optimized cross-channel digital plans for clients including Purdue, Wake Forest, and Lynn University. Across these experiences, Kaddie focused on performance results through strong content and channel strategies. Kaddie has consulted with startups, agencies, and brands of various sizes and across industries including automotive, financial services, fintech, insuretech, B2B SaaS, education, consumer goods, outdoor, and luxury. She can hone in on a channel-specific strategy and execution and also offers multi-channel strategic guidance. Kaddie is comfortable leading teams, working collaboratively or independently, and presents often to senior management. She brings a strong strategic perspective to her client engagements and possesses a rare mix of brand and performance marketing experience. Kaddie has an MBA from Pepperdine University and BA degree in Marketing from Kansas State University.

Works acrossUSSpeaksEnglish

How Kaddie helps

The roles Kaddie steps into. Select one to see how they work in it.

Role

Digital Marketing Manager

Selected work in this role

Digital Marketing Consultant at Carputty
Built full-funnel digital marketing plan for new startup, working closely with internal team to track and optimize channels. Drove beta testers and new user retention.
Digital Marketing Director at Kaplan Higher Education
Built and executed digital marketing plans across multiple university partners. Exceeded growth goals each quarter, continually optimizing channels, content, and audiences.
Digital Marketing Consultant at BetterCloud
Developed full-funnel digital media plan to drive efficient leads. Created testing plan and measurement framework, optimizing regularly with strong content pipeline.

Focus areas

Digital MarketingSocial MediaPerformance MarketingMBA

Selected clients

Case studies

Manufacturing & Industrial

T-H Marine Business Transformation

T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.

Writing

Free Downloads

Ebook

Thinking Outside of The Borders

A practical guide for Latin American CPG brands to validate demand, launch lean, localize with intent, and scale sustainably in the U.S.

Experience

Director of Growth at Chameleon Collective
Marketing Director, Soma Brand at Chico's FAS, Inc.
Digital Marketing Director at Kaplan Higher Education
Senior Marketing Manager at Kaplan Higher Education
Associate Merchant, Hallmark Gold Crown Stores at Hallmark Cards
Innovation Leader at Hallmark Cards

Expertise

Social Media ContentSocial Media MarketingSocial Media AdvertisingSocial Media ManagementMedia PlanningSales ManagementMarketing ManagementMarketing CalendarEditorial CalendarContent MarketingE-Commerce MarketingLead Generation+35 more