About
I specialize in taking US centric SaaS companies global. I don't just advise on strategy; I build the regional infrastructure. From legal entity setup and hiring local leadership to building the brand and establishing demand generation hubs, I guide organizations through the complexities of international scale. I bridge the gap between HQ expectations and regional realities to deliver predictable revenue outside the home market.
How Robert helps
The roles Robert steps into. Select one to see how they work in it.
International GTM Architect & Expansion Lead
Robert specializes in taking US-centric SaaS companies global, and he doesn't just advise on strategy, he builds the regional infrastructure behind the expansion. His work spans legal entity setup, hiring local leadership, building the brand in new markets, and establishing demand generation hubs, guiding organizations through the full complexity of international scale. Robert bridges the gap between HQ expectations and regional realities to deliver predictable revenue outside the home market.
Selected work in this role
VP International Marketing at Dataminr
Built the international GTM engine from scratch, launching HQs in London, Paris, Munich and Melbourne. Scaled EMEA/APAC revenue from zero to $50M.
CMO at XTEL
Unified fragmented European regional teams under one global brand strategy after the Kantar spin-off, keeping localized GTM execution on-brand.
COO at ZenRows
Directed global operations from Madrid, setting cross-border remote work policies and aligning US/EU strategy for an international client base.
Focus areas
Experience
ZenRows
- Chief Operating Officer
- COO
XTEL
- Chief Marketing Officer
- CMO
Dataminr
- Vice President, Global Growth Marketing
- VP Marketing, EMEA & APAC
- VP Marketing, EMEA
- Senior Director of Marketing , Vertical & International Markets
- Director of Marketing, Finance
- VP Global Growth Marketing
- VP International Marketing
Expertise
Work With
Robert
Interested in bringing Robert onto your transformation? Let’s start the conversation.
