Driving Nixon Forward: Automated Email Flows for Renewed Engagement
Challenge:
Nixon, a brand with a thriving email program, found itself at a crossroads. Despite effective outcomes, the manual-intensive nature of their marketing emails was rapidly becoming unsustainable. The laborious process hindered scalability, prompting a search for an automated solution that would harness the potential of targeted events without straining resources.
Approach:
Stepping into this challenge, Chameleon Collective collaborated closely with Nixon to architect a multi-faceted triggered email series. This wasn’t just a mere introduction of automation; it was about creating smart, responsive sequences attuned to consumers’ individual stages—whether pre-purchase, post-purchase, or anywhere in between. The meticulously crafted series—spanning post-purchase, bounce back, and win back scenarios—were designed with a nuanced approach, ensuring regular customers received tailored interactions without feeling overwhelmed. Chameleon’s team was hands-on throughout, from the aesthetic (UX and UI) and technical design of these emails to their integration into Klaviyo, culminating in advanced flows buttressed by rigorous QA support.
Impact:
When the decisive holiday season rolled around, Nixon was primed for transformation. As 2023 dawned, they had three distinct automated email sequences in place, converting their vast, engaged audience into a formidable cohort of repeat customers.
