Crafting a Responsive E-commerce Experience for Adidas Watches

Challenge:

Tangem, a group of blockchain innovators, had developed a ground-breaking chip-to-chain technology. Their creation, a smart banknote, put the self-custody of cryptocurrency in a physical card. As Tangem prepared to launch their product to a broader audience of crypto enthusiasts, they faced a pressing challenge. With a significant trade show in less than six weeks, they needed to rapidly develop a commerce site, a B2B site, and redesign the physical card.

Approach:

Chameleon Collective assembled a dedicated team of blockchain experts and content creators, utilizing a global approach to ensure seamless collaboration across different time zones. Work was structured to allow simultaneous progress on copy and web design, with final edits and adjustments made directly to the live sites. Inspiration for the card design was quickly agreed upon, enabling multiple iterations before finalizing the design.

Impact:

Despite the tight timeline, the commerce site, business site, and card redesign were all successfully completed on time. This allowed Tangem to introduce their unique product at the trade show, earning the attention and appreciation of clients, partners, and competitors alike. This swift and efficient launch underscored Tangem’s cutting-edge position in the world of blockchain commerce.